Music Work


       

Target audience: Disaffected Gen-Z and Gen Alpha, Socially Aware, Y2K Nostalgia, Early Web 2.0.

True north: AI will soon make most graphic design boring and “perfect.” Combat that. Draw a line in the sand.

Market results: My audience and those of my colleagues got what they wanted and needed.




Community Work

Target audience: 6 - 8th Grade students interested in joining a Hatsune Miku Fanclub.

True north: Hatsune Miku, and associated online fandoms, are inclusive in nature. Honor that.

Market results: The HMF met every Tuesday and Thursday at 4pm for an entire semester.




Newspaper Work

Target audience: Readers of “The Sidekick,” Coppell’s NSPA award winning student newspaper.
 
True north: It’s 2017 and Skeumorphism is on its last legs. The Sidekick must adopt flat design norms.

Market results:

I helped transform CSM’s website into what it currently is. It was a team effort between us editors and we all contributed in our own special way. Mine was on the graphic design and online content side of things. 

We received multiple awards for our work that year and left a long-lasting impact that is still felt to this day.

1) National Scholastic Press Association Newspaper Pacemaker Finalist distinguishment (2018-19 school year) / NSPA Pacemakers are known as the Pulitzer Prizes of student journalism.

2. Columbia Scholastic Press Association News Crown Award (2018-19 school year)

3. Student Newspapers Online Distinguished Website award (2018-19 school year)

4. “Best Website” award from the Dallas Morning News (2018-19 school year) 

 

old - >     new - >



almost 8 years later...



  it still feels new ->  





I made CSM’s social media logos 7 years ago on Gimp with a 180 dollar laptop my late grandma bought me.




They feature the same art direction that I developed for CSM’s first podcast “The Penny Podcast” which I ran for 50 episodes until I graduated.

Since then, there have been countless iterations of CSM podcasts. 



I am extremely proud of the legacy that I left there. From my designs to my articles and everything in between.



   
   



Education Work

Target audience : My 135 6th Grade Dual Language students from varying backgrounds. 

True north: Scaffold everything through the usage of good design. From slides to journal work.    

Market results:

My approach to teaching (pencil and paper, physical posters, foldouts, handouts) in the age of Chromebooks and BLEND led to each student making beautiful, physical work.

Students trusted me. Administration trusted me. 

I taught well. 

                                         


My biggest design takeaway from teaching is that pixel perfection in design doesn‘t matter if your design isn’t functional. 

You have to figure out what works with your audience, your market, your students.

Sometimes you do that on the first try.

Sometimes on the 10th.

What matters is that you don’t stop trying.